FOR IMMEDIATE RELEASE
Sept. 15, 2025
Contact: Laura Hensley
Chief Marketing Officer
(517) 652-4524 | lhensley@voiceofmilk.com
The Voice of Milk organizations set strategy and leadership to meet evolving member needs
GREEN BAY, Wis. — The organizations within the Voice of Milk — Edge Dairy Farmer Cooperative, Dairy Business Association and Minnesota Milk Producers Association — along with Farmers for Sustainable Food have embarked on a new strategic plan to provide more relevant, reliable and innovative programs and resources to their members and other stakeholders.
The strategy is an integrated approach anchored by a robust research initiative based on information gathered and analyzed from dairy farmers and processors across the Midwest. The objective of the plan, which will be implemented over three years, is to support members to be the best positioned to fully integrate into the dairy value chain. The current partnerships between the Voice of Milk organizations and the full value chain uniquely positions them to achieve this objective in a way that is mutually beneficial to all stakeholders.
“Our organizations are rooted in advocating for farmers at the local, state and federal levels, and this remains a top priority, now more than ever, as we see the continual pressures put on our farmer members,” the Voice of Milk CEO Tim Trotter said. “Over the past several years, we have also established nationally recognized, farmer-led sustainability programs that enable our members to better identify and tailor conservation practices for their individual farms and that provide tools to document the environmental and financial effects. We will build on this foundation and take our programs and members to the next level in understanding and implementing environmental metrics on their farms that can transfer through the value chain.”
Voice of Milk’s leadership has been restructured as part of the strategy, with a focus on strengthening service delivery to members and stakeholders. The organizations established an executive team and named new directors:
Executive Leadership Team:
- Tim Trotter, chief executive officer
- Lauren Brey, chief experience officer
- Anna Waldron, chief of staff
- Karen Gefvert, chief policy officer
- Laura Hensley, chief marketing officer
Senior Leadership Team:
- Lucas Sjostrom, executive director of Minnesota Milk Producers Association, and managing director of Edge Dairy Farmer Cooperative
- Chad Zuleger, executive director, Dairy Business Association
- Jamie Fisher, managing director, Farmers for Sustainable Food
- Tim Baumgartner, director of regulatory and permitting services
- Jennifer Block, director of value chain partnerships
- Jim Eckberg, director of science and innovation
- Andy Kamenick, director of finance
“We have built a team of professionals with the experience and the knowledge needed to bring the best resources to our members,” Trotter said. “We will continue to monitor the dairy landscape to remain relevant to the industry we proudly serve.”
To learn more about the Voice of Milk and its organizations, visit: www.voiceofmilk.com.
Images:
Voice of Milk logo
About the Voice of Milk:
The Voice of Milk is a collaboration between Edge Dairy Farmer Cooperative, the Dairy Business Association and the Minnesota Milk Producers Association, working together to bring the voice of milk to communities, Congress and consumers. With the strength of more than 1,400 dairy farmers and industry supporters, the Voice of Milk is a multi-state association speaking only on behalf of dairy farmers.
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