July 29 ,2025
Contact: Laura Hensley
Director of communications
(517) 652-4524 | lhensley@voiceofmilk.com
GREEN BAY, Wis. — Edge Dairy Farmer Cooperative, one of the largest dairy cooperatives in the country, welcomed the introduction of federal legislation in the U.S. Senate that would halt the use of dairy terms on the labels of imitation dairy products.
Today, Senator Baldwin (D-WI), Jim Risch (R-ID), Susan Collins (R-ME), and Peter Welch (D-VT) introduced the bipartisan Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday Act (DAIRY PRIDE Act) of 2025. The bill would ensure that plant-based products would be prohibited from using dairy terms such as milk, yogurt and cheese on product labels.
“We applaud Senators Baldwin, Risch, Collins and Welch for the introduction of this important Act to uphold the integrity and trust of American dairy products,” said Edge President and dairy farmer Heidi Fischer. “Preventing the misuse of dairy product names protects and enhances the confidence consumers have in the authenticity of the nutritious dairy products they buy. We encourage timely action on this bill to prevent further misleading product names on our grocery store coolers and shelves.”
About Edge:
Edge Dairy Farmer Cooperative provides dairy farmers throughout the Midwest with a powerful voice — the voice of milk — in Congress, with customers and within their communities. Edge, based in Green Bay, Wis., is one of the top cooperatives in the country based on milk volume. Member farms are located in Illinois, Indiana, Iowa, Minnesota, Nebraska, Ohio, South Dakota and Wisconsin. For more information, visit www.edgedairy.com.